At Asset.ch, protecting your privacy and maintaining absolute discretion is our highest priority. This policy explains how we collect, process, and protect personal data in strict accordance with the Swiss Federal Act on Data Protection (FADP/nDSG).

1. Data Controller

Responsible entity for data processing:
A. Baum
c/o RA Matutis
Rheinstraße 71
CH-7012 Felsberg

Contact:
Phone: +41 43 200 22 22
WhatsApp: +41 76 505 88 80
Email: info@asset.ch

2. Data Categories, Purposes & Legal Basis

• 2.1 Platform Access & Technical Data
  We process IP addresses, browser types, and access times to ensure the security and functionality of the platform.
  Legal Basis: Legitimate interest in platform security (Art. 31 para. 1 FADP).
• 2.2 User Registration & Vetting
  We collect names, encrypted contact details, and professional credentials (e.g., Commercial Register data).
  Purpose: To maintain an elite, verified ecosystem and manage accounts.
  Legal Basis: Performance of a contract (Art. 31 para. 2 FADP).
• 2.3 Listing & Communication Data
  Data regarding luxury assets and communication between verified users are processed strictly to facilitate discreet matchmaking.
  Legal Basis: Performance of a contract.
• 2.4 Marketing (Opt-in)
  Usage data for personalized offers is only processed with your explicit consent.
  Legal Basis: Consent (Art. 31 para. 1 FADP).

3. Restricted Data Disclosure

Data is shared with third parties only when strictly necessary for platform operation:

• Swiss Hosting & CDN Providers: Ensuring high-speed and secure data residency in Switzerland.
• Encrypted Communication Services: For secure routing of system notifications.
• Legal Compliance: Disclosure only if required by Swiss law (e.g., AMLA/GwG) or to protect against fraudulent activities.

All processors are contractually bound to full FADP/nDSG compliance.

4. Data Security Standards

• Encryption: Mandatory SSL/TLS encryption for all data in transit and at rest.
• Access Control: Strict internal "Need-to-Know" protocols for all administrative access.
• Discretion by Design: Personal identifiers are decoupled from asset listings until a mutual interest is confirmed between verified parties.

5. Your Rights

Under the Swiss FADP, you have the right to Access, Rectification, and Deletion of your data. You may also object to processing, request data portability, or withdraw consent at any time.
To exercise these rights, contact: info@asset.ch. You also have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC).

6. Data Retention

• Technical Logs: Deleted after 90 days.
• User Accounts: Stored for the duration of the business relationship.
• Statutory Retention: Transaction-relevant data is stored for 10 years as required by the Swiss Code of Obligations (OR).

7. Cookies & Tracking

We use essential cookies for technical stability. Analytical or marketing cookies are only activated upon your explicit consent via our cookie settings.

Last updated: March 11, 2026